🎯 Testing Two Subscription Strategies on Onlyfans : What Works and What Doesn’t

After testing several subscription strategies on Onlyfans & MYM Fans, here’s what I learned about what drives results and what requires more effort than it’s worth.

I tried two different approaches with two creators, resulting in some clear contrasts. Here’s an overview of these strategies and their outcomes.

➡️ Strategy 1: €20 Subscription with the Mermaid Niche

For the first creator, I chose a €20 subscription price, with a clear focus on the mermaid niche. This approach was by far the most successful, allowing for steady, ongoing growth.

Why Did This Work?

• Clear Niche: The mermaid niche attracts a specific, passionate audience willing to pay for unique, exclusive content.

• Premium Price: A €20 subscription creates a high perceived value, leading to stronger fan engagement.

• Growth: This strategy helped us surpass €1,000 in monthly earnings, with growth continuing.

➡️ Strategy 2: Free Subscription + Upsell without a Niche

For the second creator, I tested a free subscription model with upsells (selling premium content on demand). However, this approach proved to be time-intensive and failed to deliver the expected results.

Why Didn’t This Work?

• Lack of Niche: Without a defined niche, it’s challenging to stand out and build subscriber loyalty.

• Intensive Chatting: This strategy required a 24/7 chat manager to maintain engagement and drive sales. This demanded too many resources for limited return.

• Disappointing Outcome: Despite the time invested, this strategy didn’t meet financial goals.

➡️ Adjustments and Insights

After the underwhelming results of Strategy 2, I made adjustments to improve performance.

🔆 “Fake Free” + 50% Promo on MYM Fans: An Initial Adjustment

Following the underperformance of the free strategy with upsell, I experimented with a “fake free” discount approach. While it showed some improvement, it wasn’t enough. Switching to a 50% promotional discount produced immediate, better results.

Why Did This Work Better?

• Attractive Offer: A 50% discount brought in more paying subscribers while maintaining perceived value.

• Improved Engagement: With this strategy, we saw better conversion rates, as fans were more inclined to buy with a limited-time offer.

🔆 Finding a Niche for Creator 2

Recently, I identified a specific niche for the second creator, significantly improving her performance, even with a more complex initial offering.

Why Does This Work?

• Precise Targeting: The niche allowed for more focused audience targeting, reducing “scatter” and boosting engagement.

• Visible Growth: We reached €500 monthly, with potential for even greater growth going forward.

🎯 Conclusion: Define Your Niche and Adjust Prices to Maximize Revenue

Testing these two strategies highlighted the importance of having a clear niche and setting prices in line with perceived value.

The €20 subscription strategy with a creator focused on a niche like the mermaid theme proved highly effective, achieving strong revenue and consistent growth. In contrast, the free subscription with upsell approach, lacking a niche, was too time-consuming and yielded limited results.

Key Takeaway: Finding a clear niche and using smart promotions can make all the difference in increasing revenue on MYM Fans and similar platforms.