🎯 The Power of Lead Products to Sell More on MYM Fans with MOD (Media on Demand)
Article 33 by The Lounge Club
11/4/20242 min read
A lead product an enticing, lower-priced offer is an effective strategy to draw fans into your premium content.
Let’s dive into three smart ways to use MOD on MYM Fans to boost sales and maximize your reach with these lead products.
1. 💸 Offer a Lower-Priced MOD to Attract New Fans
One of the best ways to encourage fans to buy is by offering a lower-priced MOD compared to your other content. Think of it as an entry point to your higher-priced media.
Strategy: Create a MOD that’s priced attractively lower than the rest of your content, but still keeps the quality high to hook your subscribers.
Example: If most of your media is priced at €20, offer a MOD at €10 to attract more clicks and purchases.
Benefit: Once a fan makes that first purchase at a reduced price, they’re more likely to come back for your higher-priced media.
2. 🎁 Share Free Content in the Feed for a Week, Then Sell It as MOD with a 48-Hour Discount
Temporarily offering free content is a brilliant way to create excitement and draw attention. Afterward, you can repurpose it as a limited-time MOD offer.
Strategy: Post free media in your public feed or for subscribers for one week. Once the period is up, convert it into a MOD with a special 48-hour promo to drive quick purchases.
Example: Share a free video or photo, and after the free period, offer it as a MOD with a 25% discount for the next 48 hours.
Benefit: This creates urgency and scarcity, encouraging fans to make a quick purchase before the offer disappears.
3. ♻️ Bundle 5 Older MODs to Create a New Pack Offer
Repurposing old content is a winning strategy, especially when you bundle multiple media items together into an exclusive pack. This approach breathes new life into media your fans may have missed.
Strategy: Pick five of your past MODs that sold well or were fan favorites. Create a bundle of these five media items and offer it as a new pack at a discounted rate.
Example: Sell a 5-media pack for €40, whereas each item would individually cost €15. This gives fans a special deal that feels economical.
Benefit: Fans love bundles, especially when they feel they’re getting a great value. Plus, this is a smart way to get more value from older content.
Conclusion: Maximize Your MYM Fans Sales with Lead Products
By using lead products on MYM Fans, you can draw more fans to your MOD, increase sales, and strategically recycle content for ongoing revenue. Offering lower-priced MODs, using free media to build urgency, and bundling older content into valuable packs are simple yet powerful ways to make the most of your media library.
Take these strategies, put them into action, and watch your MYM Fans sales grow!