🐳 The Whale & the Sardine: Two Types of Fans on Onlyfans, Two Different Strategies

On platforms like MYM Fans or OnlyFans, there are different types of wallets among your subscribers. Understanding these differences is essential to tailoring your content and monetization strategy. In simple terms, we can break them down into two categories:

Whales 🐳 and Sardines 🐟.

📛 Whales 🐳

Whales are the big spenders. They value your content and are willing to support you financially without hesitating over prices. For them, it’s not about the cost — it’s about the experience and connection they feel.

• Behavior: They buy your media without second thoughts, subscribe to your exclusive offers, and actively participate in any games or events you run.

• Strategy: To attract and keep whales, focus on creating high-quality content and offering exclusive experiences that justify a higher investment. Personalization and attention to these fans are crucial.

✨ Sardines 🐟

On the other hand, Sardines are more budget-conscious. They’re always looking for promo codes, negotiating prices for your media, and seeking the best value for their money.

• Behavior: They engage in a lot of conversation to secure discounts, are drawn to special offers, and appreciate small gestures that make them feel valued.

• Strategy: To win over sardines, offer promotions, discounted content, or bundles that encourage them to spend more. The key is to provide them with enough value to drive further engagement.

🐟🐳 Two Types of Fans, Two Approaches

In real life, “whale hunting” can be a sensitive topic, but on the internet, every fan has different expectations and budgets.

• Harpoon the big spenders: If you’re targeting whales, focus on a premium strategy.

• VIP offers, personalized content, and exclusive interactions are great ways to attract fans willing to spend more.

• Cast a wider net : If you prefer to appeal to sardines, adopt a more accessible approach.

• Offer regular promotions, affordable content, and build a dynamic community that draws in larger numbers.

👊 Two Types of Fans, Two Approaches

There’s no right or wrong strategy.

It all depends on your personality, your content, and the audience you want to build.

Some creators prefer to focus on a few whales for a more exclusive relationship, while others prefer to cast a wide net and cater to a large group of sardines.